Booking experience

I redesigned the end-to-end booking experience on alaskaair.com, owning the interaction design from flight search through to checkout. A particular focus was accessibility: I led usability testing with visually impaired participants using screen readers, using those sessions to directly inform the interaction design of the date picker, one of the most complex and commonly inaccessible components in any booking flow. The goal was a responsive experience that worked for every user, not just the majority.

Company
Alaska Airlines

Year
2022

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